Samsung might finally be ready to bring the Galaxy Note 7's fiery story to a close. The company opened up its CES keynote
with a promise that it would "soon" report on the root cause of the
Note 7's battery fires. That's not exactly a clear timetable, but it
indicates that Samsung is finally close to an answer -- important when
the tech giant has been stumped for months. And when South Korean newspaper JoongAng Ilbo cited sources claiming that Samsung would shed light on the issue in January, "soon" may be a matter of a few weeks.
Whenever an explanation arrives, it likely won't come soon enough. The company lost a lot of trust (and money) after the rash of battery fires, and there's a real concern that lingering suspicions could hurt sales of the Galaxy S8
and other mobile devices. How many people do you know who think the
issue is with all Samsung phones and not just one? The quicker Samsung
can prove that this mistake won't happen again, the more likely shoppers
are to focus on the future rather than dwelling on the past.
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